Episodes

EP 62: 8 Small Business Marketing Mistakes That Can Be Fatal
March 22, 2023

EP 62: 8 Small Business Marketing Mistakes That Can Be Fatal

In this episode of The Tactical Entrepreneur podcast, Steve talks about  Business marketing mistakes that can be fatal:  treating your marketing as an expense, instead of an investment. not having written a fully worked-out marketing plan...
EP 61: Thriving in a Time of Uncertainty
March 8, 2023

EP 61: Thriving in a Time of Uncertainty

In this episode of The Tactical Entrepreneur podcast, Steve talks about making sure that your cash flow is on point, focusing on the customers that you have, taking advantage of competition pulling back, and being intelligent with the possible cuts...
EP 60: The One Question Every Entrepreneur Needs to Ask Themselves
Feb. 15, 2023

EP 60: The One Question Every Entrepreneur Needs to Ask Themselves

In this episode of The Tactical Entrepreneur podcast, Steve talks about the questions entrepreneurs should ask themselves before starting a business, being clear about what you want, and much more.   “Take the time, figure out what it is you...
EP 59: 7 Marketing Trends in 2023 You Need Now.
Jan. 25, 2023

EP 59: 7 Marketing Trends in 2023 You Need Now.

In this episode of The Tactical Entrepreneur podcast, Steve talks about influencer marketing, short videos, social media as a customer service tool, mobile optimization, live experience marketing, and organic marketing.   “So definitely be...
EP 58: Have You Created a Business or Simply a Job For Yourself
Jan. 11, 2023

EP 58: Have You Created a Business or Simply a Job For Yourself

In this episode of The Tactical Entrepreneur podcast, Steve talks about testing if you have a job or a business, dividing and teaching your workload to other people, what your endgame should look like and so much more.   “If you have to...
EP 57: 5 Great Ways To Increase Your Business Revenue
Dec. 29, 2022

EP 57: 5 Great Ways To Increase Your Business Revenue

In this episode of The Tactical Entrepreneur podcast, Steve talks about 5 great ways to increase your business revenue, get more customers, encourage existing customers to be repeat buyers, add new products, take advantage of sales channels, and...
EP 56: The 6 Biggest Challenges to Small Businesses in 2023
Dec. 15, 2022

EP 56: The 6 Biggest Challenges to Small Businesses in 2023

In this episode of The Tactical Entrepreneur podcast, Steve talks about the 5 things you must do when communicating with your customers: be responsive, set some clear expectations, meet your Customers where they are, leverage technology, and go above...
EP 55: The 5 things you must do when Communicating with your Customers
Dec. 8, 2022

EP 55: The 5 things you must do when Communicating with your Customers

In this episode of The Tactical Entrepreneur podcast, Steve talks about the 5 things you must do when communicating with your customers: be responsive, set some clear expectations, meet your Customers where they are, leverage technology, and go above...
EP 54: Grow Your Email List and Social Media at the same time
Nov. 29, 2022

EP 54: Grow Your Email List and Social Media at the same time

In this episode of The Tactical Entrepreneur podcast, Steve talks about things to do to grow your Instagram, grow your Facebook, grow any other social media that you use, and most importantly, grow your email list with people that will actually become...
EP 53: 5 Tips to Help you Crush the Holiday Sales Season
Nov. 18, 2022

EP 53: 5 Tips to Help you Crush the Holiday Sales Season

In this episode of The Tactical Entrepreneur podcast, Steve talks about 5 tips to help you crush the holiday sales season. Make a plan. Be aggressive. Mix things up. Harness the power of social media. Keep pushing. “Make a plan, work the plan, and...
EP 52: The 6 Keys to Building the value of your Business
Nov. 2, 2022

EP 52: The 6 Keys to Building the value of your Business

In this episode of The Tactical Entrepreneur podcast, Steve talks about the 6 keys to building the value of your business. You need to work on your business and not just in your business. Document everything. Build your tribe. Don't overlook the...
EP 51: Market Like a Guerilla
Sept. 30, 2022

EP 51: Market Like a Guerilla

In this episode of The Tactical Entrepreneur podcast, Steve talks about guerilla marketing, learning to define your goals, knowing your audience, making sure your brief and the importance of doing your research.   “You have to be very careful...
EP 50: Build your Tribe to Build your Business
Sept. 14, 2022

EP 50: Build your Tribe to Build your Business

In this episode of The Tactical Entrepreneur podcast, Steve talks about building a tribe, stages of growth, what a tribe is and how to use it, and how it could make a huge difference in your business.   “You can go anywhere and purchase items...
EP 49: Tactical Marketing Hacks
Sept. 8, 2022

EP 49: Tactical Marketing Hacks

In this episode of The Tactical Entrepreneur podcast, Steve talks about some tactical marketing hacks that everyone out there can use, and they will all make a huge difference.   Talk about the results that your product or service provides, not...
EP 48: Innovation or Death
Sept. 2, 2022

EP 48: Innovation or Death

In this episode of The Tactical Entrepreneur podcast, Steve talks about industry innovation and its importance, how to differentiate yourself as a business, create something beyond just a commodity business, take your business to the next level and...
EP 47: Email Marketing Basics
Aug. 25, 2022

EP 47: Email Marketing Basics

In this episode of The Tactical Entrepreneur podcast, Steve talks about email marketing basics, tips, and tricks, do's and don'ts and so some basic techniques, why you should not buy email lists, the importance of subject lines, being clear, concise,...
EP 46: Lisa Marie Platske - The Upside Summit
Aug. 17, 2022

EP 46: Lisa Marie Platske - The Upside Summit

In this episode of The Tactical Entrepreneur podcast, Steve talks about the power of passion, the power of purpose, and leaving a legacy that matters.   [1:00] Who is Lisa Marie Platske and what brought her to where she is today? [3:37] The...
EP 45: If I Only Knew This When I Started
July 11, 2022

EP 45: If I Only Knew This When I Started

In this episode of The Tactical Entrepreneur podcast, Steve talks about the power of passion, the power of purpose, and leaving a legacy that matters.   “Find your passion, find your purpose, unite those together to leave a legacy, in the end,...
EP 44: Social Media Trends and Tips
July 8, 2022

EP 44: Social Media Trends and Tips

In this episode of The Tactical Entrepreneur podcast, Steve talks about social media trends, where it's going and some tips. Making and following the plan, the importance of consistency, taking action today and so much more.   “Make a plan,...
EP 43: Building Freedom
June 28, 2022

EP 43: Building Freedom

In this episode of The Tactical Entrepreneur podcast, Steve talks about building freedom, did you build yourself a business or did you build yourself a job, making sure that your systems and processes are built for other people, not just for...
EP 42: No risk, No reward
June 21, 2022

EP 42: No risk, No reward

In this episode of The Tactical Entrepreneur podcast, Steve talks about risk versus reward, dealing with failure, learning from your mistakes and failing forward, the importance of being clear with what you want, and being 100% committed.  ...
EP 41: Finding the Exit
June 14, 2022

EP 41: Finding the Exit

In this episode of The Tactical Entrepreneur podcast, Steve talks about finding the exit or your exit strategy, merger and acquisition, IPO, selling to a friendly buyer, keeping your business, liquidating, and closing.   “If you cannot remove...
EP 40: Pleasure or Pain
May 17, 2022

EP 40: Pleasure or Pain

In this episode of The Tactical Entrepreneur podcast, Steve talks about pleasure or pain, selling through pain, painting a picture, and understanding the pain of the client.   “Take away the pain and the sales done. Take away the pain and...
EP 39: Business Plans Made Simple
May 10, 2022

EP 39: Business Plans Made Simple

In this episode of The Tactical Entrepreneur podcast, Steve talks about business plans made simple, what's a business plan, why do you need it, what are the important things to include in it, and how can you make it simple and effective.  ...